Who We Are
Destination Labrador is a well established Destination Management Organization in the province of Newfoundland and Labrador originally founded in 1992.
DL is a private-sector led, customer focused, partnership-based, regional, incorporated not-for-profit organization based in Labrador.
Our mandate is to support the continued growth and sustainability of the provincial tourism industry through regional marketing, product development and market readiness initiatives that will attract more visitors, increase length of stay and provide more experiences that are aligned with the Newfoundland and Labrador brand.
DL is a private-sector led, customer focused, partnership-based, regional, incorporated not-for-profit organization based in Labrador.
Our mandate is to support the continued growth and sustainability of the provincial tourism industry through regional marketing, product development and market readiness initiatives that will attract more visitors, increase length of stay and provide more experiences that are aligned with the Newfoundland and Labrador brand.
Our Activities
Direct-to-Consumer
Through integrated and partnership based advertising campaigns with Newfoundland and Labrador Tourism, we influence consumer demand for Labrador travel experiences. Our website onlylabrador.com and e-newsletter the Kamutik offers direct-to-consumer messaging, along with our social media platforms; see links in the top left corner of this website.
Travel Trade
We work primarily with North American and European travel companies to develop and sell Labrador as a vacation destination. Receptive operators who understand Labrador's tourism products have a much greater likelihood to influence travel trade clients to visit Labrador. To this end, we partner with the Canadian Tourism Commission and Newfoundland and Labrador Tourism to engage in key travel trade activities such as fam tours, sales calls and marketplace attendance to educate and facilitate the business and selling of Labrador travel product around the world.
Through integrated and partnership based advertising campaigns with Newfoundland and Labrador Tourism, we influence consumer demand for Labrador travel experiences. Our website onlylabrador.com and e-newsletter the Kamutik offers direct-to-consumer messaging, along with our social media platforms; see links in the top left corner of this website.
Travel Trade
We work primarily with North American and European travel companies to develop and sell Labrador as a vacation destination. Receptive operators who understand Labrador's tourism products have a much greater likelihood to influence travel trade clients to visit Labrador. To this end, we partner with the Canadian Tourism Commission and Newfoundland and Labrador Tourism to engage in key travel trade activities such as fam tours, sales calls and marketplace attendance to educate and facilitate the business and selling of Labrador travel product around the world.
Resources
On this website and our Facebook page you'll find countless stories and photos that highlight what Labrador has to offer. Our Twitter feed also features the latest in Labrador tourism news, including photography.
If you would like to explore the thousands of professional and staff generated images we have, please visit our Flickr collection.
We also have a number of videos produced on our YouTube channel which highlight Labrador's best kept secrets in travel.
Tweet us, Like us, subscribe to us. We're your Labrador travel experts and we'd love to see you in the Big Land.
To keep up with the latest Labrador tourism news and events, follow our monthly e-newsletter the Kamutik.
If you would like to explore the thousands of professional and staff generated images we have, please visit our Flickr collection.
We also have a number of videos produced on our YouTube channel which highlight Labrador's best kept secrets in travel.
Tweet us, Like us, subscribe to us. We're your Labrador travel experts and we'd love to see you in the Big Land.
To keep up with the latest Labrador tourism news and events, follow our monthly e-newsletter the Kamutik.
Downloads
| File | Type | Size |
A detailed update on new product and travel experiences for the Expedition 51 Quebec-Labrador Highway itinerary. |
539 KB | |
A list of what's new in Labrador travel offers, from Basque/Labrador Fusion to local singer/songwriters, how to create a ‘Beach Find & Botanical Scarf’, and how best to meet the local historians and storytellers. |
614 KB | |
A detailed update on new product and travel experiences for the Expedition 51 itinerary - the Quebec Labrador Highway. |
511 KB | |
A quick guide to the best times of the year for Labrador summer travel to see whales and icebergs, to hike, go wild berry picking, and travel the Trans Labrador Highway.
|
67 KB | |
Updated for 2021, this annual update is a detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences. IMPORTANT NOTICE COVID-19 UPDATE. Given the current situation, please review the important advice and information on current travel restrictions and requirements to the province. |
455 KB | |
Updated for 2019, this annual update is a detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2019. |
335 KB | |
Création d’une nouvelle identité, d’une thématique et d’une marque commune aux routes touristiques reliant le Québec et le Labrador : Expédition 51o |
1.9 MB | |
Destination Labrador, the Economic Development and Employability Network (RDÉE TNL) and Tourisme Côte-Nord have launched a new brand image common to interprovincial touristic routes 389-500-510 and the eastern end of the 138. |
1.9 MB | |
Updated for 2018, this annual update is a detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2018. |
1.2 MB | |
A detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2017. |
1.1 MB | |
A detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2016. |
809 KB | |
A detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2015 |
820 KB | |
Tour Labrador is located in the Labrador
Straits on the Quebec Labrador Boarder. The company is owned and operated by Carmen & Bradley
Hancock and offers guided tours for small
groups. |
262 KB | |
Les visiteurs arrivent au parc national des Monts-Torngat au nord du Labrador avec des attentes : explorer un paysage magnifique de montagnes, de vallées profondes, de fjords étincelants, et voir des ours polaires, des baleines, des caribous et d’autres animaux sauvages dans un habitat nordique et éloigné. |
938 KB | |
Visitors to the Torngat Mountains National Park in Northern Labrador arrive with expectations: to explore a beautiful landscape of high mountains, sweeping valleys and sparkling fjords, and to see polar bears, whales, caribou and other wild animals in a remote northern habitat. |
741 KB | |
A trade toolkit to assist in the planning of a Western Newfoundland and Labrador fly-drive itinerary. |
5.7 MB | |
A trade toolkit to assist in the planning of a Western Newfoundland and Labrador group itinerary. |
981 KB | |
A detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of "What's New" with Labrador Tourism product. |
797 KB | |
A trade toolkit to assist in the planning of itineraries on the 1,122km Trans Labrador Highway |
10.5 MB | |
Torngat Mountains Itinerary Toolkit |
133 KB | |
Cruise Nunatsiavut Itinerary Toolkit |
198 KB |
